ONLINE FINANCIAL MARKETING

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WEB SITE PLANNING

Site Planning Process
Mission Statement
Content Planning
Page Design Specifications
User Tech Specifications
Site Map Development

Content Planning

Content planning is an important part of the Website
development process. Website content may consist
of prose, documents, graphics or other media
files. Our Content Planning process includes
researching, gathering, evaluating and organizing
information for inclusion on your site.

Your Financial Webology team begins by asking you to provide all available files
and documents that contain content that you believe may be appropriate for inclusion
on your site. They then

evaluate each item to determine if it supports the site's mission and/or addresses the
needs/wants of your target audience
identify additional material that will enhance the site's ability to resonate with your
target markets and accomplish its mission
organize items according to subject, importance, sequencing and audience receptivity.

Finally, we will meet with you to review our recommendations, develop a content
inventory plan and determine what additional content is needed to meet your online
marketing goals.