Monitoring/Refinement
The launch of an expertly optimized site is only
the first step in an ongoing process of honing,
refining and expanding your site's optimization
efforts. We are continually collecting and
analyzing ranking data to see what is working
and what is not. We then use that data to make
your online marketing initiatives more targeted
the first step in an ongoing process of honing,
refining and expanding your site's optimization
efforts. We are continually collecting and
analyzing ranking data to see what is working
and what is not. We then use that data to make
your online marketing initiatives more targeted
and more effective. Other ongoing efforts include link-building to protect and
improve organic ranking positions, careful monitoring of both competitors and the
industry as a whole. This refinement process never stops, and the end result
is that each iteration is more effective than the last.
improve organic ranking positions, careful monitoring of both competitors and the
industry as a whole. This refinement process never stops, and the end result
is that each iteration is more effective than the last.
Staying On Top
Achieving and maintaining the
desired rankings also involves
ongoing site improvements and
additions. Search engines value
fresh content—frequently updated
sites get better rankings. The
prevailing logic seems to be that
"stagnant" sites do not contain the
newest, best available information
and are, therefore, not as valuable
to search engine users.
desired rankings also involves
ongoing site improvements and
additions. Search engines value
fresh content—frequently updated
sites get better rankings. The
prevailing logic seems to be that
"stagnant" sites do not contain the
newest, best available information
and are, therefore, not as valuable
to search engine users.