Keyword Selection
Internet search engine activity is driven by
keywords, the words and short phrases that
web users enter to find the information they
need. Therefore, keyword selection is a critical
step that can have a long-term impact on the
success of your Internet marketing initiatives.
Our search engine optimization process begins with focused research to Internet search engine activity is driven by
keywords, the words and short phrases that
web users enter to find the information they
need. Therefore, keyword selection is a critical
step that can have a long-term impact on the
success of your Internet marketing initiatives.
select keywords that will attract qualified traffic to your site.
Hallmarks of Effective Keywords
- Specific—words that are too
general can appear in searches
that have little, if any, relevance
to your products and services - Relevant to the page content
- Popular with users—keywords that
are not used by online searchers
cannot attract traffic to your site - Underutilized by competitors.