We will periodically provide you with reports that detail the effectiveness
of each keyword from your PPC campaigns across the various search
engines. Report details will include the online visitors' navigation patterns,
names of referring search engines and the respective costs for each
keyword. We will also compile and analyze this data to determine the
sources of your most profitable Website traffic and make
recommendations on how to improve the efficiencies and cost-
effectiveness of your PPC campaigns.

Analysis Techniques

• ROI Keyword Tracking seeks to
  identify patterns among users
  who visit your site from your PPC
  campaigns across the various
  search engines
• Day/Week Parting measures your
  results by the hour and day so that
  we can focus efforts on times that
  bring the most targeted traffic.