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Search Engine Optimization

Search Engineering
SEARCH ENGINE OPTIMIZATION
Page Optimization
Search engine robots do not read Web pages
the same way that humans do. Instead, they
read certain areas of the page and rely
primarily on that information to determine the
page’s ranking in the search engine’s
databases. We optimize each page by focusing
on each of the following elements favored by
the search engines:
click on links above for more information
Meta Tags & ALT Text for Images
These tags are embedded in the
site's html code and, therefore, not
seen by visitors to the site.
Meta-tags communicate the site's
subject matter and relevancy to the
search engines. ALT text identifies
the images on your site and can
also help make the site accessible
on a variety of different devices,
such as the screen readers used by
some disabled users.
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